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YPN Vs Adsense=Money?
Yahoo pays WAY more per click, but the CTR is in the dumps. Over all many people make more from Yahoo. Adsense is far more advanced in detecting what your page is about. The ads, in general are more relevant and you'll likely have a higher CTR than Yahoo. While you can run more than one ad set per page with yahoo, the ads repeat, which also contributes to the lower CTR. Yahoo has a much smaller advertising base than Google. In many categories, they simply don't have relevant ads and if so, your CTR can be almost nothing. Yahoo pays more per click than google generally- sometimes a LOT more. Yahoo also uses "stop" words, or is so bad at detecting what your site is Yahoo has "ad targeting" where you can suggest what ads you want, but it is only a suggestion and doesn't mean yahoo will serve ads about the category you tell it to. See more info on www.yahoofanclub.com |
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